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Caribbean Disaster Mitigation and Community Empowerment Initiative



(Title) (Date)
(Phone Number)
Headline Explaining What News Release Is About
CITY, State—Begin with a short and concise lead sentence that explains generally what the story is about
and draws the readers into the story. Complete the first paragraph by describing the who, what, when and
where of the story.
The middle paragraphs continue with details to further describe the essentials of the story and support the
lead paragraph. In these paragraphs, the writer can quote credible authorities that represent key parties in
the issue.
The middle paragraphs should also include the significance of the story to the readers, as well as any
positive features about the event being described. Use as much space as necessary, but only include main
The final paragraph should be the least important because editors will often chop off the bottom of a story to
make room in the publication. This paragraph should summarize any key facts or issues and clarify any
additional information.
At the bottom, the organization can include a statement, called a “motherhood” statement that explains who
the organization is and what it does. This should be the same on all news releases by the organization and is
similar to a mission statement. Finally, be sure to include a “Call to Action.” For example, add a sentence
that says: “For more information about how to get involved, please call ____________.”

Example of An Actual News Release
Disaster Resistant
Community Corporation, Inc.
1111 W. 1st Street - Evansville, Indiana 47708
Telephone: 812/555-5555 Fax: 812/555-5556
News Release
To: News Director
From: Johan Doernbecker, Exec. Director
Pilot Project to help STRAP HOT WATER HEATERS
Evansville, Indiana…….A pilot project, to help residents of 2 neighborhoods strap their hot water heaters, is
being done by the Disaster Resistant Community Corp. (DRC) along with Community Based/Faith Based
Organizations (CBO/FBO) and the neighborhood’s Community Emergency Response Teams (CERT).
Materials for strapping the hot water heaters will be provided to residents FREE of charge. Installation help
will be provided by the CERT and CBO/FBO members to residents who need someone to do the actual
Residents in the Lorraine Park area bounded by Weinbach Ave., Washington Ave., Boeke Rd. and Covert
Ave. will have a meeting on Tuesday, July 23, at 6:30 p.m. at St. Marks Lutheran Church, 2300 Washington
Ave. to learn about the pilot program and sign up for the FREE materials. Residents in the Willemette area
bounded by Highway 41, Diamond Ave., Weinbach Ave. and Morgan Ave. will have a meeting on Thursday,
August 8, at 6:30 p.m. at the Baptist Church, 12345 Spangler Ave. to learn about the pilot program and sign
up for the FREE materials.
Those residents needing installation help may sign up at the meeting for a specific time to have the work
done by the CERT and CBO/FBO members. There is no charge for this service. The project will be done in
the Lorraine Park and Willemette neighborhoods, on Saturday, August 17, 2002 from 8:00 a. m. to 12 noon.
Strapping the hot water heater will keep it from falling over and causing a gas leak and possible fire; as well
as providing 30 gallons of fresh water if water lines are damaged in an earthquake.

Sourced from FEMA


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