the wish centre>>goshen
conference resort>>gcr marketplace
*In January 2011 in an interview with Wyndham Worldwide Chairman
and CEO Stephen Holmes, on the changing nature of leisure travel,
Holmes discussed what changes he had witnessed in the industry
and why timeshare has done surprisingly well during the economic
downturn. Holmes confirmed that although many people were cutting
back the timeshare business has done exceedingly well. (*Information
sourced from http://www.timeshare-info.org)
*With lower hotel occupancy rates, a sagging economy, and the
changing demographics of travelers, hotel industry officials are
constantly searching for ways to fill rooms. One hot topic is
timesharing. (*Information sourced from http://lynnseldon.com)
Long considered the bad boy of the hospitality business, timesharing
is coming of age in both size and stature. The entrance of companies
like Disney, Marriott, and Hilton have served notice that timesharing
is a viable occupancy option for the hotel industry.
Timesharing’s image of past decades is quickly changing
and today’s vacationers now view it as a viable and economical
option for current and future vacations.
The timeshare market is exploding. In the past two years, since
2010, almost 500,000 households have purchased a total of more
than 700,000 timeshare intervals. That means there are more than
3 million owners at more than 3,000 resorts worldwide. Contrary
to popular belief, a recent survey showed that most of these owners
are happy with their purchase.
"It is clear that timesharing is gaining in popularity,
not only here in the United States, but also across Europe, Mexico,
and in South America," says Tom Franks, president of the
American Resort and Residential Development Association, the timeshare
industry body. "We expect the industry to double in the next
10 years and the hotel industry will definitely be involved in
a big way."
Timesharing is the most prevalent form of vacation ownership.
Consumers typically buy one or more weeks at a specific resort
and can return to that resort every year or exchange it for a
week at another resort. Timeshare prices currently average around
USD $9,000, with annual maintenance fees of around USD $500. GCR
has budgeted based on this research starting off its sales at
US $6,000 for a one bedroom Villa up to US $10,000 for a two bedroom
duplex Villa. GCR’s annual maintenance fees start at US
$400 + depending upon the size of the Villa.
*Vacation or Holiday timesharing generally takes one of two forms:
a) “Fee" timesharing gives the purchaser permanent
rights in the form of a deed to the property. About 85% of timeshare
resorts sell under fee-ownership agreements; and
b) "Right-to-use" timesharing grants the purchaser
the rights to the use of the property for an established period
of time, such as 20 years. Under this type of timesharing, the
purchaser does not receive a deed.
(*Information sourced from http://atlantaprofessionalmagazine.com)
Rather than return to their home resort every year, many owners
opt to exchange to one of thousands of other timeshare properties
worldwide. Many owners say this exchange privilege was a key reason
for buying. Many hotel chains in the timeshare industry form their
own internal exchange system to complement the exchange company
services, which UCT can also facilitate through its Caribbean
chain of ‘Goshen Conference Resorts.’
Hotel companies have found that the basics of timesharing are
an ideal fit for filling rooms. They have accomplished this by
using existing facilities and services, as well as developing
new properties and support structures. Their success stories tell
the tale of why and how the hotel industry is tackling timesharing.
While timesharing has been in the United States for just twenty
years, Marriott has been around for more than six decades. In
1984, however, it entered the timesharing business and has turned
the move into a very successful venture.
"We looked into it and in theory it was a sound idea,"
says Bill Marriott. "But, timesharing in practice was often
not up to our standards. If we were not able to effect rigid controls
on the quality of timesharing that Marriott offered, we were not
interested in doing it."
That opportunity came in 1984, when American Resorts, which had
recently opened a top-of-the-line timeshare project on Hilton
Head Island called Monarch, initiated talks with Marriott. American
Resorts concept of timesharing matched Marriotts, but the companies’
ability to carry that vision forward required major capital. Marriott
had the capital. Marriotts’ Paradise Island Beach Club in
the Bahamas was its first venture outside America.
With so many successful timeshare properties, Marriott serves
as an ideal example of hoteliers involved in timesharing. Marriott
now has over 40,000 owners, with annual sales of more than $100
million. It offers many travel programs for their owners, including
an excellent internal timeshare resort exchange program, exchanges
throughout Marriotts hotel and resort system, exchanges through
one of the large exchange companies, one of the largest resale
operations in the industry.
In one of the most exciting timeshare industry developments since
Marriott entered the business, Hilton Grand Vacations Company
was recently formed. Though Hilton will probably not begin the
construction of new timeshare properties until later this year
it is already entering into the market aggressively.
Many other hospitality companies have reviewed the advantages
of timesharing and are entering the business. Among many, a perfect
example is Disney. According to Mr. Pacala, the Disney timeshare
project is substantially ahead of projections. The entrance and
success of Disney serves as more proof that timesharing is a viable
option for many hotel companies.
As with many hotel companies entering the timeshare business,
UCT’s CTRP objectives include: creating a system of high-quality
Christian timeshare resorts throughout the Caribbean; establishing
property management and hospitality services that include reservations,
resale, and rental segments; and establishing a ‘United
Club’ to provide exchange services with our future CTRP
and HMHF projects.
*The Executive Producer of Barbados Gospelfest, Adrian Agard
at an interview with the Nation News said that Barbados has much
to gain from faith-based tourism. Agard shared information that
was intended to help focus some of the attention on the validity
of seriously engaging the faith-based travel market. He said the
information was gleaned while doing research for Gospelfest 2011.
He indicated that there was much scope for Barbados to expands
its offerings to this market because in addition to a wealth of
cultural and artistic talent and contemporary established ministries,
Barbados had inherited a wide range of sites of faith-based significance.
“It is our contention that based on our unique history
Barbados has much to offer to potential faith-based visitors.
Our feedback from visitors to the Barbados Gospelfest over the
past 18 years convinces us that Barbados has the capacity to offer
a substantial and unique product for the faith-based experience
and fellowship segment of the market.”
According to the executive producer, at the global level faith-based
travel is currently estimated at US$18 billion and 300 million
travelers. And a global survey put the total market for faith-based
travel in the US at about 16.6 million people.
“Christians account for 40 to 45 per cent of Americans;
they’re rich, poor, old, young, black white, Asian......
with an estimated combined spending power of more than US$5.1
“The US Commerce Department has reported that in 2008 more
than 900 000 people from the US travelled internationally for
religious purposes and, according to a study by the US Travel
Association, nearly one-quarter of all US travelers are currently
interested in taking spiritual vacation,” Mr. Agard said.
(*Information sourced from www.nationnews.com)
Today, timeshare is the fastest growing segment of the tourism
industry. It has grown by over 900% during the past 15 years and
is predicted to grow by another 900% during the next 15 years.
There are now over 4,000 timeshare resorts and over 4,000,000
Timeshare's success is due to the simple fact that it is a concept
that works very, very well.
• Because timeshare owners commit to take a vacation on
average one week per year, they enjoy the space and amenities
of luxurious, multiple room apartment accommodation for less than
half of the price paid by traditional vacationers who continue
to commit to their vacations one vacation at a time.
• Timeshare owners enjoy the flexibility of choosing between
thousands of timeshare resorts in countries all around the world
and can vacation whenever they want to.
• The timeshare industry has gained tremendous credibility
during the past few years as major hospitality companies, such
as Marriott, Hilton, Hyatt, Disney, Intercontinental, Four Seasons
and Westin have entered the timeshare industry.
• And timeshare also works for the resort owner. It eventually
pays for the cost of the resort one week at a time and eliminates
marketing expenses such as advertising, commissions to travel
agents and tour wholesalers. In addition, it virtually eliminates
the problem of rooms being empty 30% - 35% of the time.
Barbados is an excellent choice for a timeshare purchase. Barbados
has all of the advantages of an up market tourist destination.
In addition, it allows for very favorable exchanges to other destinations
because of the popularity of Barbados and the rarity of time share
weeks available. With less than 1/3 of 1% of the world's timeshare
units located in Barbados, the law of supply and demand works
very much in the favor owners of a Barbados timeshare week.
Within Barbados, The Crane has always enjoyed the reputation as
an incredibly beautiful and romantic location. Our spacious, historic
rooms all boast breathtaking ocean views. We are blessed with
the soft, pink sand Crane Beach (said to be one of the ten best
beaches in the world), crystal clear waters and year round tropical
breezes. As well, our history as the oldest hotel in Barbados,
our romantically secluded location and the feeling of space afforded
by thirty eight acres of land and a half a mile of ocean frontage
are unparalleled advantages that translate into the difficult
annual choice between a wonderful vacation at The Crane and an
exchange to one of the world's premier resorts. (Information sourced
from www.funbarbados.com )
Christian Timeshare has no competition in Barbados because GCR
will be a unique catering to a specific niche market. GCR’s
timeshare will be unique because of its eco friendly, hurricane
resistant qualities and will be of an excellent standard comparative
to any 5 star hotel on the island. While GCR’s location
is not on the beach, the attraction to this niche market is that
GCR will be a place of tranquility in beautiful Barbados where
thousands of Christians can bask in the presence of God and leave
spiritually refreshed and renewed, ready to return to their busy
lives back ‘home’.
TAPPING INTO THE MEGA-CHURCH MARKET IN AMERICA AND CANADA:
*over 50,000 churches in the United States possess a travel program
or travel ministry. Some of the advantages to having an international
travel program, for example in a mega- church are: for discipleship
and outreach; establishes stronger church community bonds; it
promotes understanding of other world cultures and promotes peace
and understanding; and helps develop growth of the church family.
(*Information sourced from http://www.religiousproductnews.com)
* With over 100 mega churches in Florida, USA alone, with congregations
of over 2000 members taking advantage of the easy access to the
Caribbean from Miami, there is an enormous business and marketing
opportunity. New York is another popular destination for easy
access to the Caribbean. There are over 30 mega churches with
congregations of over 2000 members in New York. Baltimore is the
most popular flight into Barbados and there are 7 Mega churches
located there. Boston has 12,000 members in just four churches.
Washington DC is another popular flight destination to Barbados
with 26,000 church members in 8 mega churches located there. Two
states in the USA for excellent marketing is Tennessee with over
50 mega churches and Texas with almost 200 mega churches with
over 2000 members. Some memberships in Texas are as high as 43,500
members such as Lakewood Church in Houston Pastored by Joel Olsteen.
Clearly the opportunity to tap into the mega church market is
enormous and UCT has been networking and establishing contacts
for potential glory share agents in each of these states that
can go to market in these mega churches.
Another massive market is Toronto, Canada which has a growing
number of mega churches and which also has direct flights to Barbados
and other Caribbean islands.
GCR’s timeshare prices are within the normal range starting
from US $6,000 for a one bedroom Villa, US $8,000 for a one bedroom
duplex Villa, US $10,000 for a two bedroom Villa and US $12,000
for a two bedroom duplex Villa. These prices are very competitive
to sell extremely quickly. Our maintenance fees range from US
$400 to US $700 per year for GCR’s 120 Villas.
‘Glory Share’ gives clients not only the luxury of
holidays in a world-class hurricane resistant resort with all
of the comforts and privacy of their own home but the wonderful
fellowship of other Christians who are at GCR not only for the
sea and sun but to worship the Son.
GCR is taking significant steps to form its own sustainability
culture among collaborators, guests, shareholders, and suppliers,
allowing a more efficient use of all natural, social, and cultural
resources. GCR’s dedication to create an eco-friendly environment
will have an impact on the entire local tourism sector in the
area. GCR thrives to earn the prestigious Green Globe Certifications
award this is the global travel and tourism industries’
certification program for sustainable tourism. Green Globe Members
save energy and water resources, reduce operational costs, positively
contribute to local communities and their environment and meet
the high expectations of green leisure and business travellers.
Because GCR will enable UCT to purchase the Property and will
sustain the humanitarian project The WISH Centre there is a high
social satisfaction factor. This is a prototype that UCT will
be duplicating throughout the Caribbean and Internationally.