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Life Straw award

LifeStraw® Personal Wins Prestigious Saatchi & Saatchi Award for World Changing Ideas

Advertising Giant and Judges Including Peter Gabriel, HRH Prince Hassan and Philippe Starck Recognize potential of LifeStraw® to Prevent Disease and Save Lives on Massive Scale

NEW YORK, NY —Vestergaard Frandsen, a European company developing and selling disease control textiles, was honored this evening as the recipient of the 2008 Saatchi & Saatchi Award for World Changing Ideas. The award, presented by HRH Princess Badiya of Jordan, was accepted by Mikkel Vestergaard Frandsen, CEO of Vestergaard Frandsen.

The global Award is made biennially by Saatchi & Saatchi, who established the Award to recognise, celebrate and promote ideas that have the potential to change the world. The US $100,000 prize consists of US$50,000 cash and the equivalent of US$50,000 in Saatchi & Saatchi marketing consultancy.

“I am thrilled, and humbled, that our LifeStraw® Personal water filtration device has been selected to receive this important and respected award,” said Mikkel Vestergaard Frandsen. “While it is deeply satisfying to reflect upon the accolades our product has earned, it’s far more satisfying to know that LifeStraw® has been warmly embraced and used to save the lives of countless numbers of people who lack access to clean and safe drinking water.”

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